Moving as one was founded by Theo Kroese

The best change happens when people move together, in coherence. Then, growth from the inside-out starts to emerge. Organizations that are capable of this are built on clear purpose, trust and inspiration. They are more responsive to changes in their environment, because they make better use of the intrinsic motivation, creativity and unique potential of their people.

I support organizations in their development and create impact with clear insights, inspiration and the ability to get people moving together. Because that’s how organizations become responsive: agile, resilient, energetic and able to change from within. My work focuses on four related strategic themes: Vision & Mission, Strategy, Brand Identity & Positioning, Leadership & Team Development.