Effortless change

Why change is better when you stop managing

Organizational change cannot be forced. The best change emerges naturally when people move together, driven by a shared ambition.

Traditional change management is slow, laborious and hardly successful. That is because it is based on direction and control, prompted by distrust and fear. It goes against human nature and rather leads to frictions that hinder change and growth. It makes employees and managers unhappy.

Theo Kroese’s latest book ‘Effortless change’ shows how the desired change can emerge in complete freedom. That is more effective, faster and more fun than change that is ‘managed’. This book discusses the characteristics of organizations that succeed in doing so and inspires you to discover your possibilities as a manager. Challenge yourself to ask yourself the most important and perhaps most fun question: who do I want to be and how can I help? The choice is yours!

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