This week Theo Kroese had the pleasure of speaking with Matthew Powell of the marketing research agency B2B International about Marketing from the Inside-Out for their podcast ‘Insights Inside’.
Our conversation focused around the importance of culture and people in bringing brand experiences that equal the brand promise. We discussed topics like:
- bringing a brand and customer experience to life through a common goal
- how B2B businesses can apply it, particularly at the moment whilst working from home
- how they can overcome pitfalls and challenges
- what this all means for businesses during times of great uncertainty
- and how it can help businesses navigate their way out of this crisis
Listen to the full podcast by clicking on the image, or the links to Spotify and Apple Podcast below.
If you have a moment to listen, we’d like to know your feedback and ideas.